The problem
Churn shows up in Stripe last. By the time a subscription is cancelled, the customer has been using the product less for a month, had a payment bounce, and asked support something nobody followed up. Every one of those was visible, in a tool nobody was looking at that day.
Customer success platforms solve this for companies with a customer success team. A founder with three hundred customers and no such team has a spreadsheet, or nothing.
What Vesqo does
Vesqo keeps one page per customer: what they pay and since when (Stripe), how their usage moved against last month (PostHog), payments that failed, what they wrote to support and whether it was answered (Crisp, Intercom, Help Scout, Zendesk), the deal and its stage in the CRM (HubSpot, Attio, Pipedrive), and news about the company: layoffs, funding, an acquisition, a hiring spree.
Rules read those together. A paying customer using the product a lot less this month is a signal. A renewal or a deal closing soon while payments fail or the inbox hears from them is a renewal risk, worth what they pay a year. A customer using it a lot more, with more people on it, is an expansion opportunity. Each goes in the brief with the money next to it.
Before the call, ask: what happened with Cortex this month? The answer is the page, in three sentences, with what it read.
Example
Questions it answers
- Which paying customers used the product less this month than last?
- Who renews in the next 30 days with a failed payment or an open support thread?
- What happened with Cortex this month?
- Which customers are growing into a bigger plan?